Ask the right questions
Gracie gathers service type, location, property details, urgency, and other factors your business defines before a lead reaches your team.
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Lead qualification
Every lead arrives with useful context.
Gracie asks the questions that matter to your business, gathers the details your team needs, and filters out low-value calls—so every handoff comes with context instead of a blank slate.
9:41
✓Follow-up sentLead conversation continued
Every callQualified before handoff
CustomQualifying questions
UsefulContext for your team
FasterFollow-up response
Smarter intake
The details your team needs, gathered automatically
A message that says someone called about HVAC is far less useful than one that includes the system type, symptoms, location, and urgency. Gracie collects the details that make follow-up faster and more effective.
Filter out low-value calls
Telemarketers, price shoppers, and out-of-area requests are handled appropriately so your team can focus on real opportunities.
Prepare your technicians
Your team receives the context they need to respond effectively, without repeating the intake conversation from scratch.
From first call to qualified lead
More than a name and number
Traditional answering services take a name, a number, and a brief message. That leaves your team to call back and gather the same information the caller already provided. Gracie conducts a full intake conversation, so the lead arrives ready for action.
For home service businesses, that means fewer callbacks, shorter sales cycles, and better-prepared technicians. When a plumber knows the job is a slab leak in a specific neighborhood, or an electrician knows the caller is reporting flickering lights in a multi-story home, the response can be faster and more targeted.
See lead qualification in action →- 1 Gracie engages the caller
A natural conversation establishes who is calling, what they need, where they are located, and how urgent the situation is.
- 2 Qualifying questions are applied
Your business rules determine which details matter, and Gracie gathers them before deciding whether the lead should advance.
- 3 Your team receives a qualified lead
The handoff includes the information needed to follow up confidently, whether that means scheduling, estimating, or dispatching.
Built for contractors
AI lead qualification for home service businesses
Emergency callsEstimate requestsExisting customersMaintenance plansOut-of-area callsTelemarketing filter
Not every call is worth the same effort. A homeowner with an active leak, a customer ready to book a maintenance plan, and a telemarketer pitching a service contract should not all create the same follow-up task. Gracie uses conversational AI lead qualification to sort callers by value, urgency, and readiness before your team gets involved.
The qualification process is built around your business. An HVAC company may want to know the system type, age, and symptoms. A plumbing business may need to understand whether the leak is active, where it is located, and whether the water has been shut off. A roofing contractor may ask about storm damage, the roof material, and the age of the installation. Gracie asks the questions that matter to you.
Qualified leads give your team a head start. Instead of calling back to repeat the intake, your office can move straight to scheduling, estimating, or dispatching. Technicians arrive on site with context about the job, which reduces diagnostic time and improves the customer experience. The result is a more efficient operation that handles more calls without adding more staff.
Lead qualification also helps with capacity management. When call volume spikes during a heatwave, a cold snap, or a storm season, Gracie can prioritize urgent calls while routing routine inquiries to a message or a later follow-up. That keeps your team focused on the jobs that need immediate attention without losing track of less time-sensitive opportunities.
Frequently asked questions
Lead qualification questions
What is AI lead qualification?
AI lead qualification uses a natural conversation to gather important details about a caller, including service type, location, urgency, and other factors your business defines. That information helps your team prioritize and respond effectively.
What questions can Gracie ask to qualify leads?
Gracie can ask about the type of service needed, the caller location, property details, urgency, whether the caller is an existing customer, budget considerations, and preferred timing. The specific questions are configured around your business.
Can Gracie filter out spam and telemarketing calls?
Yes. Gracie can identify non-customer calls and handle them appropriately, so your team only deals with real opportunities instead of wasted callbacks.
How does lead qualification help my technicians?
Qualified leads include the context your team needs to prepare. A technician arriving for an HVAC repair knows the system type and symptoms. A plumber knows the nature of the leak. That preparation saves time on site.
Can Gracie qualify leads differently for different services?
Yes. The qualification process can vary by service type. An emergency plumbing call may need different questions than a roofing estimate request or a routine HVAC maintenance inquiry.
Does lead qualification work after business hours?
Yes. Gracie qualifies every call around the clock, so after-hours leads arrive with the same level of detail as calls during business hours.
Can Gracie identify high-value vs. low-value leads?
Gracie can apply your criteria to distinguish between urgent jobs, estimate requests, existing customer questions, and low-priority calls, helping your team prioritize follow-up.
What happens to leads that are not qualified?
Leads that do not meet your criteria can still receive a professional response. Gracie can take a message, provide helpful information, or explain next steps without sending your team on a wasted follow-up.
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