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Smart call routing

Get every caller to the right next step.

Gracie understands why a customer is calling, applies your business rules, and routes the conversation to the right person—without making callers navigate a frustrating phone menu.

Call in progress 00:34
JM
Jamie MillerBurst pipe · Urgent
Gracie detected Emergency plumbing request
High confidence
1Call answeredGracie
2Need qualifiedEmergency
3On-call plumberConnecting now
24/7Routing coverage
Real timeCall qualification
CustomBusiness rules
Right personFaster handoff
Intelligent call handling

Route the need, not just the phone number

Not every call should follow the same path. Gracie gathers the details first, then uses your approved process to connect urgent requests, qualified leads, and existing customers appropriately.

01

Recognize urgent calls

Gracie asks focused questions to identify emergencies and time-sensitive service needs before deciding where the call should go.

02

Follow your routing rules

Calls can be directed according to service type, location, business hours, team availability, urgency, and your preferred on-call process.

03

Give your team useful context

The receiving team member gets a clearer understanding of who is calling and why, helping them respond without repeating the entire intake.

From question to connection

A smarter alternative to press-one phone menus

Traditional phone trees force customers to guess which option fits their problem. Gracie has a natural conversation instead. She can ask what happened, where service is needed, whether the caller is an existing customer, and how urgent the situation is before selecting the next step.

For home service businesses, that distinction matters. A burst pipe, electrical hazard, no-heat call, active roof leak, and routine estimate request should not all land in the same queue. Smart AI call routing helps your team prioritize valuable and time-sensitive conversations without sending every call to the owner.

See smart routing in action
  1. 1
    Gracie answers and qualifies

    Natural questions establish the requested service, customer location, urgency, and other details required by your business.

  2. 2
    Your rules choose the destination

    The call is matched with the correct person, department, or on-call path based on the conditions you approve.

  3. 3
    The handoff happens with context

    Qualified calls reach the right team member with the information needed to continue the conversation efficiently.

Routing built for contractors

AI call routing for home service businesses

Emergency escalationSales inquiriesExisting customersAfter-hours callsService-area routingDepartment handoffs

Home service companies receive a wide mix of calls: new leads, existing-customer questions, appointment changes, estimate requests, vendor calls, and emergencies. Basic call forwarding sends every conversation to the same place, which can interrupt technicians, overwhelm office staff, and delay urgent customers. Gracie uses conversational call qualification to understand the reason for the call before following your routing instructions.

Smart call routing is especially valuable after hours. An HVAC company may want no-cooling calls handled differently from maintenance questions. A plumbing business may need active leaks escalated while routine estimates wait for the office. Electrical contractors, roofers, pest control companies, and general contractors can each define the situations that require an immediate handoff and the calls that should become a detailed message or scheduled follow-up.

Because Gracie gathers context before a transfer, your team receives more than an unexplained incoming call. The customer’s name, location, requested service, and urgency can shape the handoff, helping the receiving person prepare and respond more effectively. Customers spend less time repeating themselves, and your staff can focus on the calls that truly need live attention.

Gracie’s contractor call routing can support business hours, overflow coverage, evenings, weekends, holidays, and on-call schedules. The experience remains professional and consistent while the destination changes according to your rules. That means faster emergency response, fewer unnecessary interruptions, and a clearer path from the first ring to the right outcome.

Frequently asked questions

Smart call routing questions

What is smart call routing?

Smart call routing uses information gathered during a conversation to direct a caller to the appropriate person or team. Routing can consider service type, urgency, location, business hours, and your company’s rules.

Can Gracie route emergency calls?

Yes. Gracie can identify approved emergency situations and follow the escalation process you define, such as transferring to an on-call technician or designated emergency line.

Can I choose who receives different types of calls?

Yes. Routing rules can reflect how your business operates, including separate destinations for sales, scheduling, existing customers, service areas, departments, and urgent requests.

What happens if the intended team member does not answer?

Your routing plan can include the next approved action, such as trying another contact, taking a detailed message, or explaining when the customer should expect a response.

Does smart routing work after business hours?

Yes. Gracie can use different routing instructions for daytime, after-hours, weekend, and holiday calls so customers receive an appropriate response around the clock.

Can smart call routing work with my current business number?

In many setups, your existing number can forward calls to Gracie based on the coverage schedule you choose. The exact setup is confirmed during onboarding.

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