Stop Losing Flooring Jobs to Missed Calls:
Meet This Is Gracie
The average flooring contractor loses 20–35% of inbound calls to voicemail or busy lines. When a homeowner wants new floors or a store customer is ready to book an installation, they don't leave voicemails — they call the next flooring company on Google. This Is Gracie captures every lead, books in-home measures, and schedules installations 24/7.
A homeowner just finished their kitchen remodel and needs flooring installed before the new cabinets arrive Monday. Or a burst pipe flooded their laundry room and the carpet is soaked. They search Google and call your business.
- But you're on a job site knee-deep in hardwood planks with a nail gun going.
- Or you're at a supplier picking up materials and can't hear your phone.
- Or your showroom is slammed with walk-in customers and no one can grab the line.
The call goes straight to voicemail.
Here is the brutal truth of the flooring industry:
of homeowners hire the very first flooring company that answers the phone.
A homeowner with water pooling on their carpet or a kitchen waiting for floors won't leave a message and wait — they just call the next company on Google. Every missed call is a $4,000 LVP installation, a $8,000 hardwood job, or a $12,000 whole-home project handed straight to your competitor.
The 24/7 AI Receptionist Built for Flooring Contractors
This Is Gracie isn't a rigid "press 1 for estimates" phone tree, nor is it an off-site call center taking vague, unhelpful notes. This Is Gracie is a state-of-the-art, natural-sounding AI receptionist trained specifically for flooring stores, installation companies, and shop-at-home services.
Gracie sounds like an experienced office manager who knows your business inside and out. She handles every inquiry seamlessly so you can stay focused on installations, in-home estimates, and closing deals — not chasing missed calls.
"Flooring is a relationship business. Missing one phone call doesn't just lose you a single install — it costs you the whole-home project, the referral, and years of repeat business. This Is Gracie protects every lead."
How This Is Gracie Transforms Your Flooring Business
She Speaks Flooring
Gracie knows the difference between a hardwood refinish, a full LVP installation, a carpet replacement, and a water-damaged subfloor repair. She triages each call based on your services.
Shop-at-Home Appointment Booking
Gracie books in-home measure and estimate appointments directly into your sales team's calendar — capturing project type, room count, and timeline so your reps show up prepared.
Material & Room Qualification
Gracie asks about flooring type, room size, existing flooring conditions, and whether materials have already been selected — so your installers arrive with the right tools and samples.
Warm Live Transfers for Emergencies
Got a water-damage flooring emergency or a high-ticket commercial job? This Is Gracie can perform a live warm transfer straight to your cell phone or lead installer.
Syncs with Flooring CRMs
Call audio, transcripts, and AI-generated summaries push automatically into your CRM or scheduling system (like Jobber, ServiceTitan, Buildertrend, or FloorForce).
Filters Out Solicitors & Spam
Gracie acts as your gatekeeper, weeding out robocalls, vendor pitches, and telemarketers so your phone only rings for real, paying customers.
Built for the way your flooring business runs
In-Home Measure Scheduling
Gracie books free in-home measure and estimate appointments directly into your sales calendar, capturing room count, project type, and preferred time slot — no phone tag required.
Water-Damage Emergency Routing
Flooded floors from leaks, burst pipes, or appliance failures can't wait. Gracie recognizes water-damage calls and routes them to your crew immediately for fast response.
Storm & Flood Call Surges
When heavy rain or flooding hits your area, call volume spikes fast. Gracie answers every call simultaneously — no busy signals, no hold times, no lost jobs.
Showroom & Retail Inquiries
Gracie captures every showroom and retail inquiry — product questions, stock checks, hours, and appointment requests — so your in-store team can focus on customers who walk in.
What home service pros are saying
Simple, Transparent Pricing
Keep your business running 24/7 without missing a single call or lead.
Solo Operator
Perfect for solo operators and single-truck crews needing automated call screening and booking.
75 Included Minutes (~55 calls/mo)
Gracie Chatbot Included ($0 EXTRA) Book demo- 75 Included Minutes (~55 calls/mo)
- 24/7 AI call answering & message taking
- Automated lead screening (No live call transfers)
- Appointment booking
- Call recordings & summaries
- Email & SMS notifications
- Basic CRM logging
- Setup support included
Overage: $0.85 per additional minute
Growth & Dispatch
For established service teams ready for live emergency dispatch and call bridging.
200 Included Minutes (~147 calls/mo)
Gracie Chatbot Included ($0 EXTRA) Book demo- 200 Included Minutes (~147 calls/mo)
- Everything in Solo Operator
- Warm Call Transfers to Live Operators
- Emergency Dispatch & Off-Hours Routing
- Automated post-call SMS lead nurture
- Bi-directional CRM & calendar sync
- Custom lead qualification flows
- Priority support
Overage: $0.75 per additional minute
Fleet & Commercial
For multi-location businesses and fleets with complex, multi-operator transfer workflows.
500 Included Minutes (~367 calls/mo)
Gracie Chatbot Included ($0 EXTRA) Contact us- 500 Included Minutes (~367 calls/mo)
- Everything in Growth & Dispatch
- Warm Call Transfers & Multi-Department Routing
- Multi-location & branch routing
- Custom webhooks & API integrations
- Dedicated account manager
- Advanced analytics dashboard
- White-glove onboarding
Overage: $0.65 per additional minute
No credit card required to start. Cancel anytime.
Gracie Chatbot Only
Don’t need the AI receptionist? Get a website chatbot powered by the latest AI, trained on your business to capture leads and answer customer questions 24/7.
- Latest AI-powered chatbot
- Trained on your business info
- Lead capture & qualification
- Website integration included
Flooring AI receptionist questions
Common questions about using Gracie for your flooring business. Still have questions? Call us at (404) 207-1381.
Can Gracie book in-home measure and estimate appointments?
Yes. Gracie books free in-home measure and estimate appointments directly into your sales team's calendar, capturing room count, project type, preferred materials, and time slot — no phone tag required.
How does Gracie handle water-damaged flooring emergencies?
Gracie recognizes water-damaged flooring as an urgent situation and routes those calls to your crew immediately, following your escalation process so you can respond before the subfloor is ruined.
Can Gracie tell the difference between a repair and a full install?
Yes. Gracie asks about the flooring type, the nature of the project, the rooms affected, and whether materials have been selected, so your installers arrive with the right tools and samples.
Does Gracie handle showroom and product inquiries?
Yes. Gracie can answer questions about flooring materials, stock availability, and showroom hours, and capture lead details for follow-up by your in-store sales team.
Can Gracie handle storm and flood flooring call surges?
Yes. When heavy rain or flooding hits your area and call volume spikes, Gracie answers every call simultaneously with no busy signals, no hold times, and no lost jobs.
Does Gracie work with Jobber, ServiceTitan, or FloorForce?
Yes. Call audio, transcripts, and AI-generated summaries push automatically into your CRM or scheduling system, including Jobber, ServiceTitan, Buildertrend, and FloorForce.
Will Gracie filter out vendor calls and telemarketers?
Yes. Gracie acts as a gatekeeper, weeding out robocalls, vendor pitches, and telemarketers so your phone only rings for real, paying customers.
Does Gracie work with my current flooring business number?
Yes. Your existing number can forward to Gracie based on the coverage you choose. Customers never need to dial a different number.
Stop losing calls.
Start growing.
Gracie captures every lead, books every job, and never lets a customer hit voicemail.
Book a demoSee Gracie in action. Pick a time that works for you.